Consumer attitude towards organic food: determinants of healthy behaviour

The study's main purpose is to determine the factors affecting individuals’ attitudes towards organic products from perspective of healthy behaviour. population research people purchasing sales points in Istanbul province. data was gathered with a face-to-face questionnaire 424 shopping product markets, one quantitative patterns. were analysed and interpreted SPSS AMOS programs, frequency analysis, descriptive statistics, explanatory factor confirmatory analysis techniques. determined by using analysis. construct validity revealed also verified Ensuring reliability shows existence structural relationship between consumers products. According results, consumers' are under 5 different dimensions. These dimensions «consciousness», «price», «inaccessibility», «negative attitude» «standardization». It concluded that Sisli Organic Market best-known point. Additionally, it most frequently used sources information friends’ advice, preferred vegetables fruits. Finally, majority stated they had paid attention certificates. With increasing awareness life recent years, individuals have attached great importance study tries fill gap literature terms Turkish consumption their point preferences. Another originality field has been conducted at where sold